The “daily deal” market has seen phenomenal growth.
Initially the market grew like crazy and the players took what looked like the easy option and simply sold deals rather than building brands.
Now with less heat in the market, misattribution is rife and standing out is proving tough.
With a simple strategy centred on an integrally branded campaign Wowcher is growing fast.
While established market leaders have lost share talking “Wowcher” has increased customer numbers by a factor of 10, moving from a regional presence to now occupy the number 2 position in the market on a national basis, ahead of longer established competitors.