Consumers approach the used car market with a certain amount of apprehension.

The key retailers do little to ease this by constantly trying to outshout each other with rational attributes.

We worked with the team at Carcraft to demonstrate the emotional benefit of owning a Carcraft car.  This gave the brand great stand out and provided consumers with the reassurance they were looking for.

The effects were immediate and very positive. Website traffic and showroom footfall increased leading to a very significant uplift in sales.