Everyone knows that Omega 3 is good for the brain. However the European Commission has insisted that all Omega 3 brands remove brain development claims from their communication.

Our idea for Equazen eye q, UK’s leading Omega 3 supplement brand is to “align itself to brain development”, without ever actually making the claim.

Creatively this comes to life as a campaign in which every execution is a piece of brain development in its own right. There are questions, quizzes, brain teasers and puzzles – all very engaging and designed to help kids learn. This approach has already increased sales of Equazen eye q and doubled consideration of the brand.