Red Kooga is an energy supplement brand that had low awareness and equally low budgets. We created an idea that literally puts the brand name and benefit at the heart of the campaign – “Red Kooooooooooooooooooga” helps keep you going and going.

Given the modest investment this integrally branded campaign delivered extremely high cut through, resulting in 75% ad awareness and a 200% increase in sales. Brand consideration has also increased significantly – to a level that matches the big spending market leader, Berocca.