The world’s leading producer of almonds – Blue Diamond Growers – has appointed driven as its lead communications agency in the UK to handle its Blue Diamond Almonds brand.
Blue Diamond Growers represents over half the almond growers in California, with annual sales of $825m. Almonds are California’s number 1 export and are ranked within the top 10 of all US global exports.
The Blue Diamond Almond brand is the biggest almond brand in the US.
The agency will work on building the brand in the UK, reporting directly to Blue Diamond’s Business Director for International Retail, Bob Carroll, in Sacramento.
Commenting on the appointed, Carroll said “driven is unquestionably the right partner for Blue Diamond. They are strategic and practical, innovative and results driven. They have lots of experience and are alive with new perspectives. driven clearly demonstrated that they are a fine match with the values that drive our grower-owned cooperative: partnership, quality, innovation and integrity. As Blue Diamond enters its second century, we are proud to do so with driven by our side”.
Nick Brookes, Managing Partner at driven added “Having spent a week with the US and Global management teams in California in the lead up to our appointment just made me realise how lucky we are to have been given this opportunity. It’s a great brand to be working on and a fantastic team to be working with”.
The agency’s first work is expected to be launched next year.