driven has created a TV ad for Neville Johnson.
The 30” commercial, which is a first for bespoke furniture company Neville Johnson, highlights the longevity and quality of the furniture, using the line, ‘bespoke furniture, handcrafted for life’.
Commenting on the campaign, Nigel Pailing, CEO at Neville Johnson commented: “This is a first for us and we are delighted with the results”. Neil Griffiths, partner at driven added: “We worked closely with the team at Neville Johnson to arrive at a concept that would recruit new customers and build their brand”.
The ad focuses on a bespoke Neville Johnson living room and inspires viewers about how they could use the furniture for years to come. Chris Lear, Creative Director at driven talks to us about the project: “We’re delighted with the final ad and it’s already delivering great results for the Neville Johnson business. Most of the time on set was spent coaxing Polly, our featured cat artist into falling asleep at just the right moment”.