The latest webuyanycar.com campaign, which launched on Boxing Day, builds on the success of the previous work for the brand from driven.
Since the launch of the ‘Letting Go’ campaign last year, the brand has enjoyed an uplift in site traffic and following extensive brand tracking and research, a considerable step change in consumer perception.
Comprising 30” and 10” TV spots, national radio, press and digital, the new campaign continues to use the core creative equities of branded car shaped balloons with voiceover from James Corden.
The work will see the brand strengthen their position as the UK’s favourite car buying service and address the issue of value perception. Using a testimonial led framework, the work shows real life customers suspended from balloons celebrating the savings they have made by selling their car to webuyanycar.com. Later in the month a second 30” campaign will launch to build on this story. Neil Griffiths, partner at driven says: ‘Leveraging the power of happy customers is something we believe will work especially well for this brand’. Click here to see it.