plantur 39 shampoo launches

driven has released a new TV ad for shampoo brand Plantur 39. The ad which breaks today dramatises the brand’s success in Europe, especially with women over 40.

Commenting on the approach Emma Raeburn, Account Manager at driven said, “Millions of women in other countries use Plantur 39 as an essential part of their cosmetic routine. From today women in the UK won’t have to miss out any more. The creative concept brings this high demand to life and shows that if you’re over forty you can now get the hair you really, really want”.

The 30” spot which uses Mariella Frostrup as the voice over and was directed by Chris Gaffey at The Mob, with post production at VTR North.