driven releases new work for Hallmark

Manchester agency driven has created a new TV campaign for Hallmark Cards following its appointment after a competitive pitch in July.

Hallmark is the UK market’s leading greetings card brand, operating across retail, franchise and print on demand channels.

The new £2.5m campaign signals Hallmark’s return to promoting its print on demand service, Hallmark.co.uk.
The new commercial takes a scenario familiar to most busy mums and brings it to life with two surprising “heroines”, Janice and Sandra, two African elephants.

Commenting on the commercial Alex Glen, Communications Manager at Hallmark said “Hallmark is a brand with great quality and heritage; we needed an idea that could build on this whilst at the same time clearly communicating our personalised card offer in a fresh and unique way. The new ad from driven engages well and sells hard.”

Neil Griffiths, Partner at driven said “The print on demand market is a real challenge. To stand out, get noticed and sell Hallmark needed to deliver new news and reasons for people to re-appraise the brand, and deliver the message in a way that is uniquely Hallmark. The new commercial delivers strong branding and equally strong reasons to go to Hallmark.co.uk.”

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