driven’s “Seriously Mixed Up Fruit” campaign for Vimto has won 2 Gramias in the 2010 Grocery Advertising and Marketing Industry Awards.
The agency’s work has won in both the “Integrated” and “Radio” campaign categories, alongside leading London agencies AMV BBDO (for the Walkers “Sandwich” campaign) and JWT (for After Eight).
driven is the only agency north of Watford to feature in the Gramias this year and will now go head to head with its London rivals for a coveted diamond award in October.
The Vimto campaign has helped add an additional 30% of value to the brand since it broke a year ago.
Graham Drury, Partner at driven said, “Seriously Mixed Up Fruit is a great example of what we do at driven – create ideas that sell. Vimto is now the UK’s fastest growing soft drinks brand”.
driven’s work for Vimto also won “Best Food and Drink Campaign of the Year” at the recent Marketing Society Awards.