Neville Johnson have been designing bespoke, fitted furniture for 25 years. With a strategy built on direct response, the business had a consistent and effective approach to marketing.
The client team recognised the need to build the brand – yet they still wanted work that delivered direct response.
Our work with them resulted in a TV campaign that adopted a more emotive approach to re- elevate the Neville Johnson brand. Revering the quality and longevity of the product, we focused on inspiring and recruiting new customers.