driven has created a new campaign for the UK’s leading outdoor goods retailer, GO Outdoors. Launching on TV today and also running in cinema, radio, digital, social and below the line channels, the campaign seeks to fuel further growth for the successful retailer.
The creative idea celebrates that GO Outdoors makes the outdoors more affordable, for more people with its extensive range of discount products.
Graham Drury, Partner at driven said, “Go there for less” is a great idea that sells for the GO Outdoors business. It captures what they bring to the world in a very clear and honest way. The creative treatment and unique take on Go West by the Pet Shop Boys adds genuine standout and memorability in a highly branded way”.
The campaign will run throughout the year, serving up new deals on a regular basis.
driven won the account in February following a competitive pitch.