An Amigo Loan is a more human alternative to a Payday Loan for people who have been turned down by the banks. It’s a fairer way to borrow money using a friend or family member as a guarantor.
We identified that the Amigo proposition needed to be articulated very simply in communications to ensure that consumers really understood the point of difference. Working with the client team we created an idea to also capture the unique culture of this mould breaking company. The results were immediate and very impressive. Amigo has now been propelled in to a leading market position and fully owns the new territory of guarantor loans in consumer’s minds.