Following a competitive pitch process, driven has been appointed by Roberts Bakery to handle its integrated marketing account.
Roberts, a family business since 1887, is one of the key growth brands in the UK bread market.
The agency has been tasked with developing a brand and communication strategy that will help accelerate this further.
Commenting on the appointment, Tim Wild, Commercial Director at Roberts said: “We are delighted to have found a partner in driven who have such a great track record in developing regional brands like ours and we are very excited about the new campaign they are creating for us”.
Nick Brookes, Managing Partner at driven added: “Roberts is a fantastic business with a great team, who are hugely ambitious and really easy to work with. We’re looking forward to helping them realise their ambitions by creating ideas that sell”.