SportPursuit adds driven to the team

SportPursuit the UK’s leading online retailer of technical and high performance sportswear has chosen driven as its creative partner, to develop brand and communication strategy.

Technical sportswear is a fast moving market with huge potential for future growth. To date SportPursuit has created a significant customer base, numbering in excess of 850,000.

In 2014 the brand plans to invest heavily in driving much greater and broader awareness of the proposition.

Commenting on the appointment, Bryn Snelson SportPursuit Marketing Director said “driven showed real understanding of our brand and the challenges of building an online business and produced some very compelling creative thinking”.

Neil Griffiths, Partner at driven commented “This market is characterised by great brands and great work. We are confident that the work for SportPursuit will fit in, stand out and sell”.

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