SportPursuit grows with driven, the leading e-tailer of technical sports clothing and equipment has chosen driven to develop a new TV commercial as the brand makes its first move into broadcast.

The brand has established a significant presence in the technical sportswear market, based on a flash sales model, and now has ambitious plans to accelerate the growth of the business.

Neil Griffiths, Client Service Partner at driven said “The SportPursuit brief looks to build brand equity and deliver response, which fits perfectly with our ambition to create ideas that sell”.

Bryn Snelson, Marketing Director commented “We wanted to work with an agency with deep experience and a proven record of launching online brands using TV. The team at driven have delivered a great ad that will both build brand and drive response”.

The spot was directed by Sing J Lee through Chief Productions, with media planning and buying from MNC.

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